Thinking of starting a blog? Blogging is a wonderful thing to become involved in and can cause a number of great opportunities. But before you dive directly in, it’s worth firstly having a step back and thinking of a few important matters.
Listen up. Starting a blog is pretty easy, but getting it right is much more difficult and there are lots of decisions to help make in the process. Listed below are 12 things you have to know before you even set up a blog:
1. Self-Hosted WordPress Blog
You could be wondering about your best option for how to set up a blog. Will you produce a WordPress blog, or would a platform like Blogger suffice? How about something like SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the most suitable choice.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog gives you complete ownership and control over whatever you do. There are many themes and plugins for WordPress, while it’s also great to understand that nobody will come along some day and take down your blog since it ‘breaks’ some kind of rule. That’s a big issue with many platforms!
When you have installed WordPress (it’s free and the majority of hosts permit you to install it with only a couple of clicks), you may essentially do whatever you like. You’ll have to spend a certain amount of money hosting and a domain address, but those could be gathered pretty cheaply.
2. Make a Brand
To create an effective blog and stand out in the crowd, you should work to create a distinctive brand. This implies pick a very specific niche and endeavoring to establish a brand that truly speaks to your audience.
Why is a product?
Well, it calls for many different things like the name, logo, visual imagery, the tone/personality of the writing, the person experience, and the like. Consider great bloggers like Seth Godin. You usually know specifically what you’re getting once you visit his blog – and that’s what you must do, too.
To reach your goals, you need to stay ahead of the crowd and speak to your audience. What’s your niche? What do you want to be generally known as? What’s the personality of your own blog likely to be? Will your blog be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the ideal looking blog on the planet, however it doesn’t matter a jot in the event the content articles are crap!
To reach your goals whilst keeping people returning for more (which is surely what every blogger is looking for), your content should be high quality and deliver on what exactly you’ve promised.
Be sure each post is well researched and contains a definite point. Ensure it is interesting to see by injecting some your very own personality into each post – or tell stories to give it alive.
Remember: content articles are king, so be sure it’s as good as it are able to be!
4. Blog Regularly
Blogging regularly is absolutely important. If you would like how do you start a blog to obtain any sort of impact, you only cannot go weeks or months without building a post!
When you first set up your blog site, it’s easy to begin with great intentions and boast regarding how you’re intending to make a new post six times every week. But unless you’re superman/woman, the reality is that sticking to a schedule like that is totally unrealistic.
To give yourself the very best chance of success, be sensible about how exactly often you’re planning to post and set a schedule to meet that goal. You may want to plan out your posts upfront then make use of a post scheduler to post it for your blog on the given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger portion of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Ensure each post you will be making contains some sort of visual content. It can help to bring your website alive and can greatly increase the number of those who click right through to your blog – especially from social media marketing.
Not just a graphic designer whizz kid? Don’t worry! A tool like Canva costs nothing and super user friendly, or you might outsource it into a design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually examine them as your friends. Experience tells me that the success often is determined by connecting with some other bloggers and making yourself proven to the important thing players inside your niche.
Comment on their blogs and join in the conversation. Share their posts on social media. Make a relationship using them and get on the radar! Trust me, it’ll really help the chances of you success.
7. You Have To Build an Email List
Imagine having the capability to send 500 customers to your brand new post in a matter of minutes, or having the cabability to instantly send website visitors to a deal you’re promoting as being an affiliate.
Once you have an email list, you will find the capability to do all of this plus more!
You’ve probably heard the expression “the money is in the list” – and i also can absolutely and categorically tell you that it’s the honest truth. If you’re starting a fresh blog, be sure you start building a message list from the first day.
8. Purchasing Advertising
There are several great free tips to get visitors to your blog site. It is possible to focus on SEO and get traffic from Google. It is possible to write guest posts for other blogs, or use social websites to share with you relevant content and acquire new followers.
But while free methods are wonderful, it’s also worth taking into consideration paid methods like Facebook advertising. If you do it right, you can achieve your goals much faster and very quickly get in touch with new people.
Anything of warning: Don’t throw a lot of cash with the wall and hope it sticks! Set a compact budget (e.g. $20) and test the liquid to ascertain if it functions.
9. Responsive Design is essential
Gone are the days when a lot of people browsed the net on his or her computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to set up a fresh blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on mobile devices! It’ll have the viewing experience far better for your personal visitors, and it has certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When starting a blog, it’s vitally important to take security seriously. Blogs are prone to hackers along with other online threats, so it’s absolutely vital for taking steps to guard your web site as much as possible. Believe me, you don’t want the hassle of sorting a hacked blog because it could be a complete and utter pain in the arse!
Firstly, make sure your blog site and plugins are usually updated and running the most recent versions. This consists of the WordPress installation, your theme and each plugin.
Secondly, ensure you install a basic WordPress security plugin to assist guard against common threats and get alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You should Consider SEO
Where would you go if you’re trying to find information? In many instances, the reply is Google, so you’d be absolutely CRAZY to disregard it a traffic source.
If you wish to get visitors from Google, you have to consider Search Engine Marketing (SEO). I was able to write a huge book about this subject, for the time being you need to simply have the 30deyypky right.
Base each article around a unique keyword – and make sure to add that keyword several times inside the post. Don’t go crazy!
In addition, it’s worth installing a search engine marketing plugin like Yoast SEO. This is a free tool that gives you the ability to optimize your blog simply and efficiently.
12. Blogging is difficult Work
Finally, it’s essential to understand that blogging is difficult work.
Many people desire setting up how to create a blog for free and achieving instant overnight success, but the fact is that it’s bloody effort and needs consistent effort over years and years. If you’re prepared to placed the effort it, it’s definitely worth it though and literally has the ability to change your life.