Last year we analyzed 1 million Google search results. And we learned that links impacted rankings a lot more than every other factor: Quantity of referring domains. In reality, Google has recently come out and claimed that backlinks is one of their best 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask ,:
How come links still so important?
To know that, you’ll must hop within your Delorean and go back to the pre-Google events of the internet. In the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they also ranked their search engine rankings 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed the video game. Rather than simply analyzing the information of any page, Google checked out how many people associated with that page. And they also were right. Nearly two decades later, links continue to be the simplest way to determine the standard of a website. That’s why backlinks remain Google’s go-to ranking signal.
That said, due to updates like Google Penguin, Google now concentrates on link quality (not only link quantity). You may be wondering: Exactly what is a high-quality link, exactly? And just how do i build them? That’s what I’m going to cover in the rest of this guide.
Backlink building in 2018 is the process of earning links on other websites. Earned natural links directly enhance the trustworthiness of an internet site and where it ranks in Google, along with other search engines. Self-made links are risky and are available along with them the risk of penalisation by the Google webspam team.
Link-building is a very risky strategy in 2018, then one that I would avoid until you have (at least) first dealt with the inevitable quality issues on your website. If your business or website content articles are not rvkzci organic links or social shares you might have a large problem on your own hands, and unnatural links will not assist you to in the end.
It is essential to understand that in 2018, Google “discards” and “discounts” lots of links for your site, especially the low-quality links it identifies, plus it needs a lot longer to view the consequences of some kinds of link building. Links still matter in most situations but Google is looking to demote sites which have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a big part of E-A-T is becoming mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to ignore lower-quality links and definately will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to some site I would check the site for quality issues first and improve website content. It’s easier, cheaper plus an investment in a pro-active activity that Google isn’t actively devaluing.
You may use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for common SEO challenges. Should you be not technically minded, we can optimise your web site included in our fixed price SEO service or ad-hoc SEO audit service.